Social media is an integral part of beauty marketing. The top beauty brands slayed social channels in March 2023, Tribe Dynamics reports. 

Rare Beauty by Selena Gomez ranks #1 in the Top 10 Cosmetics Brands in the US on social media. Here are the top 10:

1. Rare Beauty
2. Charlotte Tilbury
3. ColourPop Cosmetics
4. NYX Professional Makeup
5. Fenty Beauty
6. Benefit
7. MAC
8. E.L.F.
9. Dior Cosmetics
10. NARS

Rare Beauty also ranks #9 in Europe and #3 in France, following two giants–L’Oreal Paris and Maybelline. 

Tribe Dynamics attributes the brand’s success in Europe to its focus on community growth. Rare Beauty recently added 1.2k creators to its Influencer community.

“New powerhouse creators played an integral role in Rare Beauty’s meteoric rise—this
community segment generated $2.5M Earned Media Value (EMV) via 122 brand mentions. Rare Beauty rounded out the month with $14.8M EMV and a 30% MoM increase,” states the Tribe Dynamics report. 

Elemis is #1 in Skincare in the US on Social Media

Elemis, now a certified B Corp., topped the list of skincare brands on social media in the US in March. Here are the top 10:

1. Elemis
2. Drunk Elephant 
3. CeraVe
4. Glow Recipe
5. Summer Fridays
6. La Roche-Posay
7. Kiehl’s
8. Laneige
9. Sol de Janeiro
10. Tatcha

Elemis scored $8.8M in EMV and had a 24% month-over-month improvement. The brand’s new content creators include Mariale Marrero (@mar.hacks on TikTok), Olivia Yang (@olafflee), and Shima Katouzian (@herosheemaz on Instagram)—and they collectively powered $865.4k EMV for the brand, according to Tribe Dynamics.

The brand’s new influencers created a series of #GRWM—aka “get ready with me” content. It was tagged #ElemisPartner, and has amassed 134.8M TikTok views to date.

“In all, this activity fueled a corresponding 28% MoM increase in Elemis’ potency, with creators averaging a noteworthy $7.0k EMV each,” Tribe Dynamics states. 

Elemis is also # 1 in the UK—but on the “top brands in Europe” list, K-beauty brand Yepoda outranked all others. 

Yepoda is vegan and cruelty-free, with a clean ingredient list—and the brand’s colorful glass packaging is eco-friendly.

Redken is #1 in Haircare—& Dyson Tops the ‘Tools’ List

Tribe Dynamics ranked the top haircare brands in the US, and Redken tops the list. Here are the top 10:

1. Redken
2. Olaplex
3. K18 Hair
4. Schwarzkopf Professional
5. Amika
6. Gisou
7. Ouai
8. Wella
9. Kerastase
10. Living Proof

Tribe Dynamics also ranked the top 5 Tools, Wigs & Extensions—here they are:

1. Dyson (Haircare), which is ramping up R&D for beauty
2. ghd
3. Framar
4. Bellami
5. BaByliss

Here’s how to download Tribe Dynamics’ March Top 10 Report.

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